Chalo won the SCA Award for Best New Product Specialty Beverage!
Chalo Chai of Belgian Chalo won an award for Best New Product
Last Tuesday the Chai product line was given the SCA (Specialty Coffee Association, the worldwide professional organisation for coffee) Award for The Best New Specialty Beverage by World of Coffee, the coffee fair in Europe. This approval from the professional market is of enormous value for the Belgian company. Co-founder Gita Van den Boer: “The fact that we won with this surprising new concept in the Best New Product category is the crowning glory for our work.” Chalo’s Chai is the versatile, funky alternative to coffee. Less caffeine, and a lot more spiciness. Chalo’s Chai products are made according to a traditional recipe from India, Van den Boer’s country of birth.